{"id":14473,"date":"2022-02-24T13:52:04","date_gmt":"2022-02-24T12:52:04","guid":{"rendered":"https:\/\/laplumemedia.nl\/?post_type=avada_portfolio&#038;p=14473"},"modified":"2022-02-24T13:52:05","modified_gmt":"2022-02-24T12:52:05","slug":"horticoop-change-communication","status":"publish","type":"avada_portfolio","link":"https:\/\/dev.laplumemedia.nl\/en\/portfolio-items\/horticoop-change-communication\/","title":{"rendered":"Horticoop | Change Communication"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling fusion-equal-height-columns\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-margin-top:30px;--awb-background-image:linear-gradient(180deg, #b4c19b 0%,#ffffff 100%);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_3_5 3_5 fusion-three-fifth fusion-column-first\" style=\"--awb-padding-top:30px;--awb-padding-right:30px;--awb-padding-bottom:30px;--awb-padding-left:30px;--awb-bg-color:#4e5f3f;--awb-bg-color-hover:#4e5f3f;--awb-bg-size:cover;width:60%;width:calc(60% - ( ( 0% ) * 0.6 ) );margin-right: 0%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-two\"><h2 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\"><h2><span style=\"color: #ffffff;\">Horticoop | Change Communication<\/span><\/h2><\/h2><\/div><div class=\"fusion-text fusion-text-1\" style=\"--awb-text-transform:none;\"><p dir=\"ltr\"><span style=\"font-weight: 400; color: #ffffff;\">La Plume Media is pleased to be working with Horticoop. Horticoop was a traditional purchasing cooperative for the horticultural sector. But, after almost 120 years, this role no longer brought the desired benefits for Horticoop members and the cooperative went in search of a new interpretation. This has now been found; Horticoop is now continuing as an investment cooperative whereby they invest in companies that offer innovative services and products to their members. The financial benefits this brings will then benefit both the members (dividends) and Horticoop, allowing the latter to reinvest in companies that make horticulture grow and prosper. So a win-win cooperative! La Plume Media supported Horticoop in communicating this change, because although Horticoop is moving into the future, change can still be quite difficult. La Plume Media assisted Horticoop and their employees by informing, but also by connecting; including events, webcasts, animations and newsletters. Team La Plume enjoys working for Horticoop and is proud that they can contribute to the growth of the Dutch horticultural sector!<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_2_5 2_5 fusion-two-fifth fusion-column-last\" style=\"--awb-padding-top:30px;--awb-padding-right:30px;--awb-padding-bottom:30px;--awb-padding-left:30px;--awb-bg-color:#ebebeb;--awb-bg-color-hover:#ebebeb;--awb-bg-size:cover;width:40%;width:calc(40% - ( ( 0% ) * 0.4 ) );\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-image-element in-legacy-container\" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-1 hover-type-none\"><img decoding=\"async\" width=\"544\" height=\"449\" title=\"Horticoop logo zonder payoff\" data-src=\"https:\/\/dev.laplumemedia.nl\/wp-content\/uploads\/2022\/02\/Horticoop-logo-zonder-payoff.jpg\" alt class=\"img-responsive wp-image-14480 lazyload\" data-srcset=\"https:\/\/dev.laplumemedia.nl\/wp-content\/uploads\/2022\/02\/Horticoop-logo-zonder-payoff-200x165.jpg 200w, 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portfoliopagina<\/span><\/a><\/div><\/div><\/div><\/div><\/div>\n<\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":8,"featured_media":14478,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"portfolio_category":[206],"portfolio_skills":[],"portfolio_tags":[241,247],"class_list":["post-14473","avada_portfolio","type-avada_portfolio","status-publish","format-standard","has-post-thumbnail","hentry","portfolio_category-change-communication","portfolio_tags-horticoop-en","portfolio_tags-change-communication"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Horticoop | Change Communication - La Plume Media<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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