{"id":13790,"date":"2021-12-06T12:37:35","date_gmt":"2021-12-06T11:37:35","guid":{"rendered":"https:\/\/laplumemedia.nl\/portfolio-items\/klm-cargo-project\/"},"modified":"2021-12-06T12:37:37","modified_gmt":"2021-12-06T11:37:37","slug":"klm-cargo-project","status":"publish","type":"avada_portfolio","link":"https:\/\/dev.laplumemedia.nl\/en\/portfolio-items\/klm-cargo-project\/","title":{"rendered":"KLM Cargo | Project"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling fusion-equal-height-columns\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-margin-top:30px;--awb-background-image:linear-gradient(180deg, #b4c19b 0%,#ffffff 100%);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_3_5 3_5 fusion-three-fifth fusion-column-first\" style=\"--awb-padding-top:30px;--awb-padding-right:30px;--awb-padding-bottom:30px;--awb-padding-left:30px;--awb-bg-color:#4e5f3f;--awb-bg-color-hover:#4e5f3f;--awb-bg-size:cover;width:60%;width:calc(60% - ( ( 0% ) * 0.6 ) );margin-right: 0%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-two\"><h2 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\"><h2><span style=\"color: #ffffff;\">KLM Cargo | Change Communication project<\/span><\/h2><\/h2><\/div><div class=\"fusion-text fusion-text-1\"><p dir=\"ltr\"><span style=\"font-weight: 400; color: #ffffff;\">La Plume Media assisted  <a style=\"color: #ffffff;\" href=\"https:\/\/www.klm.com\/home\/nl\/en#g_np_sa=0\" target=\"_blank\" rel=\"noopener\"><u>KLM Cargo<\/u><\/a> with a communications strategy on promoting and developing hangar and on-site safety policies. One of La Plume\u2019s methods was to develop the \u2018Ten Golden Rules of Safety\u2019, which were realized as cartoons These were then made into posters and put up all around the hangar, with giant posters adorning walls around the site. The cartoons were also actively applied in a toolkit \u2013 including through a \u201cWhere\u2019s Waldo?\u201d-style \u201cFind the 10 safety violations\u201d illustration. The rules were also repeated and discussed on various standard communications channels.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_2_5 2_5 fusion-two-fifth fusion-column-last\" style=\"--awb-padding-top:30px;--awb-padding-right:30px;--awb-padding-bottom:30px;--awb-padding-left:30px;--awb-bg-color:#ebebeb;--awb-bg-color-hover:#ebebeb;--awb-bg-size:cover;width:40%;width:calc(40% - ( ( 0% ) * 0.4 ) );\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-image-element in-legacy-container\" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-1 hover-type-none\"><img decoding=\"async\" width=\"1000\" height=\"675\" title=\"Web_KLMCargo_Verandercommunicatie_Flyer\" data-src=\"https:\/\/dev.laplumemedia.nl\/wp-content\/uploads\/2020\/10\/Web_KLMCargo_Verandercommunicatie_Flyer.png\" alt class=\"img-responsive wp-image-12726 lazyload\" data-srcset=\"https:\/\/dev.laplumemedia.nl\/wp-content\/uploads\/2020\/10\/Web_KLMCargo_Verandercommunicatie_Flyer-200x135.png 200w, https:\/\/dev.laplumemedia.nl\/wp-content\/uploads\/2020\/10\/Web_KLMCargo_Verandercommunicatie_Flyer-400x270.png 400w, https:\/\/dev.laplumemedia.nl\/wp-content\/uploads\/2020\/10\/Web_KLMCargo_Verandercommunicatie_Flyer-600x405.png 600w, https:\/\/dev.laplumemedia.nl\/wp-content\/uploads\/2020\/10\/Web_KLMCargo_Verandercommunicatie_Flyer-800x540.png 800w, https:\/\/dev.laplumemedia.nl\/wp-content\/uploads\/2020\/10\/Web_KLMCargo_Verandercommunicatie_Flyer.png 1000w\" data-sizes=\"(max-width: 800px) 100vw, 600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1000px; --smush-placeholder-aspect-ratio: 1000\/675;\" \/><\/span><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container hundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-background-color:#ffffff;--awb-background-image:linear-gradient(180deg, #ffffff 100%,#ffffff 100%);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:12px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div style=\"text-align:right;\"><a class=\"fusion-button button-flat fusion-button-default-size button-custom fusion-button-default button-1 fusion-button-default-span fusion-button-default-type\" style=\"--button_accent_color:#ffffff;--button_accent_hover_color:#000000;--button_border_hover_color:#577810;--button-border-radius-top-left:50px;--button-border-radius-top-right:50px;--button-border-radius-bottom-right:50px;--button-border-radius-bottom-left:50px;--button_gradient_top_color:#020101;--button_gradient_bottom_color:#020101;--button_gradient_top_color_hover:#ffffff;--button_gradient_bottom_color_hover:#ffffff;\" target=\"_self\" href=\"https:\/\/dev.laplumemedia.nl\/over-la-plume-media\/portfolio\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Terug naar de portfoliopagina<\/span><\/a><\/div><\/div><\/div><\/div><\/div>\n<\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":8,"featured_media":12682,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"portfolio_category":[206],"portfolio_skills":[],"portfolio_tags":[178,185,201,204,207],"class_list":["post-13790","avada_portfolio","type-avada_portfolio","status-publish","format-standard","has-post-thumbnail","hentry","portfolio_category-change-communication","portfolio_tags-advice","portfolio_tags-communications-plan","portfolio_tags-poster-en","portfolio_tags-project-management","portfolio_tags-creative-concept"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>KLM Cargo | Project - La Plume Media<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dev.laplumemedia.nl\/en\/portfolio-items\/klm-cargo-project\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"KLM Cargo | Project - La Plume Media\" \/>\n<meta property=\"og:url\" content=\"https:\/\/dev.laplumemedia.nl\/en\/portfolio-items\/klm-cargo-project\/\" \/>\n<meta property=\"og:site_name\" content=\"La Plume Media\" \/>\n<meta property=\"article:modified_time\" content=\"2021-12-06T11:37:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/dev.laplumemedia.nl\/wp-content\/uploads\/2020\/10\/Web_KLMCargo_Verandercommunicatie_Uitgelicht.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/dev.laplumemedia.nl\\\/en\\\/portfolio-items\\\/klm-cargo-project\\\/\",\"url\":\"https:\\\/\\\/dev.laplumemedia.nl\\\/en\\\/portfolio-items\\\/klm-cargo-project\\\/\",\"name\":\"KLM Cargo | Project - La Plume Media\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/dev.laplumemedia.nl\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/dev.laplumemedia.nl\\\/en\\\/portfolio-items\\\/klm-cargo-project\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/dev.laplumemedia.nl\\\/en\\\/portfolio-items\\\/klm-cargo-project\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/dev.laplumemedia.nl\\\/wp-content\\\/uploads\\\/2020\\\/10\\\/Web_KLMCargo_Verandercommunicatie_Uitgelicht.jpg\",\"datePublished\":\"2021-12-06T11:37:35+00:00\",\"dateModified\":\"2021-12-06T11:37:37+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/dev.laplumemedia.nl\\\/en\\\/portfolio-items\\\/klm-cargo-project\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/dev.laplumemedia.nl\\\/en\\\/portfolio-items\\\/klm-cargo-project\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/dev.laplumemedia.nl\\\/en\\\/portfolio-items\\\/klm-cargo-project\\\/#primaryimage\",\"url\":\"https:\\\/\\\/dev.laplumemedia.nl\\\/wp-content\\\/uploads\\\/2020\\\/10\\\/Web_KLMCargo_Verandercommunicatie_Uitgelicht.jpg\",\"contentUrl\":\"https:\\\/\\\/dev.laplumemedia.nl\\\/wp-content\\\/uploads\\\/2020\\\/10\\\/Web_KLMCargo_Verandercommunicatie_Uitgelicht.jpg\",\"width\":1000,\"height\":675},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/dev.laplumemedia.nl\\\/en\\\/portfolio-items\\\/klm-cargo-project\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/dev.laplumemedia.nl\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Portfolio\",\"item\":\"https:\\\/\\\/dev.laplumemedia.nl\\\/en\\\/portfolio-items\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"KLM Cargo | Project\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/dev.laplumemedia.nl\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/dev.laplumemedia.nl\\\/en\\\/\",\"name\":\"La Plume Media\",\"description\":\"Full-service communicatiebureau voor eerlijke communicatie\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/dev.laplumemedia.nl\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"KLM Cargo | Project - La Plume Media","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/dev.laplumemedia.nl\/en\/portfolio-items\/klm-cargo-project\/","og_locale":"en_US","og_type":"article","og_title":"KLM Cargo | Project - La Plume Media","og_url":"https:\/\/dev.laplumemedia.nl\/en\/portfolio-items\/klm-cargo-project\/","og_site_name":"La Plume Media","article_modified_time":"2021-12-06T11:37:37+00:00","og_image":[{"width":1000,"height":675,"url":"https:\/\/dev.laplumemedia.nl\/wp-content\/uploads\/2020\/10\/Web_KLMCargo_Verandercommunicatie_Uitgelicht.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/dev.laplumemedia.nl\/en\/portfolio-items\/klm-cargo-project\/","url":"https:\/\/dev.laplumemedia.nl\/en\/portfolio-items\/klm-cargo-project\/","name":"KLM Cargo | Project - La Plume Media","isPartOf":{"@id":"https:\/\/dev.laplumemedia.nl\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/dev.laplumemedia.nl\/en\/portfolio-items\/klm-cargo-project\/#primaryimage"},"image":{"@id":"https:\/\/dev.laplumemedia.nl\/en\/portfolio-items\/klm-cargo-project\/#primaryimage"},"thumbnailUrl":"https:\/\/dev.laplumemedia.nl\/wp-content\/uploads\/2020\/10\/Web_KLMCargo_Verandercommunicatie_Uitgelicht.jpg","datePublished":"2021-12-06T11:37:35+00:00","dateModified":"2021-12-06T11:37:37+00:00","breadcrumb":{"@id":"https:\/\/dev.laplumemedia.nl\/en\/portfolio-items\/klm-cargo-project\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/dev.laplumemedia.nl\/en\/portfolio-items\/klm-cargo-project\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/dev.laplumemedia.nl\/en\/portfolio-items\/klm-cargo-project\/#primaryimage","url":"https:\/\/dev.laplumemedia.nl\/wp-content\/uploads\/2020\/10\/Web_KLMCargo_Verandercommunicatie_Uitgelicht.jpg","contentUrl":"https:\/\/dev.laplumemedia.nl\/wp-content\/uploads\/2020\/10\/Web_KLMCargo_Verandercommunicatie_Uitgelicht.jpg","width":1000,"height":675},{"@type":"BreadcrumbList","@id":"https:\/\/dev.laplumemedia.nl\/en\/portfolio-items\/klm-cargo-project\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/dev.laplumemedia.nl\/en\/"},{"@type":"ListItem","position":2,"name":"Portfolio","item":"https:\/\/dev.laplumemedia.nl\/en\/portfolio-items\/"},{"@type":"ListItem","position":3,"name":"KLM Cargo | Project"}]},{"@type":"WebSite","@id":"https:\/\/dev.laplumemedia.nl\/en\/#website","url":"https:\/\/dev.laplumemedia.nl\/en\/","name":"La Plume Media","description":"Full-service communicatiebureau voor eerlijke communicatie","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/dev.laplumemedia.nl\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/dev.laplumemedia.nl\/en\/wp-json\/wp\/v2\/avada_portfolio\/13790","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dev.laplumemedia.nl\/en\/wp-json\/wp\/v2\/avada_portfolio"}],"about":[{"href":"https:\/\/dev.laplumemedia.nl\/en\/wp-json\/wp\/v2\/types\/avada_portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/dev.laplumemedia.nl\/en\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.laplumemedia.nl\/en\/wp-json\/wp\/v2\/comments?post=13790"}],"version-history":[{"count":3,"href":"https:\/\/dev.laplumemedia.nl\/en\/wp-json\/wp\/v2\/avada_portfolio\/13790\/revisions"}],"predecessor-version":[{"id":13793,"href":"https:\/\/dev.laplumemedia.nl\/en\/wp-json\/wp\/v2\/avada_portfolio\/13790\/revisions\/13793"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dev.laplumemedia.nl\/en\/wp-json\/wp\/v2\/media\/12682"}],"wp:attachment":[{"href":"https:\/\/dev.laplumemedia.nl\/en\/wp-json\/wp\/v2\/media?parent=13790"}],"wp:term":[{"taxonomy":"portfolio_category","embeddable":true,"href":"https:\/\/dev.laplumemedia.nl\/en\/wp-json\/wp\/v2\/portfolio_category?post=13790"},{"taxonomy":"portfolio_skills","embeddable":true,"href":"https:\/\/dev.laplumemedia.nl\/en\/wp-json\/wp\/v2\/portfolio_skills?post=13790"},{"taxonomy":"portfolio_tags","embeddable":true,"href":"https:\/\/dev.laplumemedia.nl\/en\/wp-json\/wp\/v2\/portfolio_tags?post=13790"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}